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[10 May 2009 | Comments Off | ]
Five Facts SEO Firms Hope You Never Learn

By Danielle Bullard
Search engine optimization is typically at the top of every webmaster’s to-do list. The ability to dominate the search results for a specific keyword phrase promises the success every online business dreams of achieving. Searching for this magical pot of SEO gold has cost many webmasters a great deal of wasted money. SEO specialists are more abundant than rainwater as of late. While many firms have established great track records…  Read More…

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[3 May 2009 | Comments Off | ]
5 Common Blunders: Website Maintenance

By Yona Williams
Building a website for the entire online world to see is becoming more of a ‘given’ in this day and age. From brick-and-mortar businesses to work-at-home gurus, there is an urgency to create brand awareness, communicate with as many people as possible, increase consumer interest, and boost overall profits. However, there are numerous misconceptions that one may fall victim to when trying to maintain their presence on the Internet. Read More…

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[27 Apr 2009 | Comments Off | ]
How to Increase Online Traffic Using Offline Promotion

By Danielle Bullard
Increasing website traffic is always an urgent matter for any website owner. Small business owners in the brick and mortar world - after realizing the many benefits of a company website - can often be at an advantage for promotion techniques using the offline methods they’re already accustomed to. Letterhead, business cards, and printed media are natural places to include your website address - but what if your business operates solely online? Read More…

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[22 Apr 2009 | Comments Off | ]
The Powerful Pull of a Sales Letter

By Samantha Cummings
Sales copy letters are a hot commodity in the Internet marketing and business world. If you’ve ever clicked on a page containing a sales letter and you rolled your eyes, clicked off the page, or figured it was a scam - that sales letter was poorly written. When you are operating an online business or if you’re in Internet marketing, you have one disadvantage. Sales copy letters are the best way to have a conversation with your readers. Read More…

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[18 Apr 2009 | Comments Off | ]
The Big “O” of Marketing and Advertising

By Samantha Cummings
A friend and colleague of mine recently began printing full color, beautifully designed business cards for local businesses. One of his goals was to receive orders from at least 7 local businesses in his first month of printing. For a local business, this is a pretty large goal, especially in his first month. He came to me and asked for my suggestions on how to receive these orders. After pondering a bit, I gave him my ideas. He said, “Are you serious?” I was quite serious. Read More…