Overlooked by many companies, press releases offer a hugely effective way of growing your company’s web presence through search engine optimization (SEO). A search engine optimized press release can also help you increase your ranking on Google. Far from simply being a method of sharing your latest news or service, a press release optimized for search engines can offer you an excellent and cost effective way of improving your visibility. While many people think that SEO simply boils down to having a website and littering it with keywords and meta tags…  Read More…