Underused by many companies, press releases offer a hugely effective way of growing your company’s web presence through search engine optimization (SEO). A search engine optimized press release can also help you increase your ranking on Google. Far from simply being a method of sharing your latest news or service, a press release optimized for search engines can offer you an excellent and cost effective way of improving your visibility. 

While many people think that SEO simply boils down to having a website and littering it with keywords and meta tags to impress the search engines, it’s a little bit more in-depth than that.  Google, Yahoo and the other major search engines are constantly evolving the way their search optimization techniques work. Now you need a combined list of search engine friendly features to help you achieve the rankings your success needs - unique and custom content, social media and blogs are all part of increasing your presence. A search engine optimized press release is also part of this arsenal, and a highly effective one at that. 

Why do I need a Search Engine Optimized Press Release?

According to respected information portal Hitwise, Yahoo News and Google News are both placed highly in the Top 10 news and media websites. People or companies looking for news stories now prefer to use Google and Yahoo to the likes of CNN, The New York Times and USA Today. It’s a perfect example of how the online news portals have ousted the more traditional methods with the people that matter. 

A search engine optimized press release can take advantage of this newest trend. Not only will it share your latest business news, but by using an SEO-friendly writing style it will also target the very people you want to attract to your business. Some of the key features this type of press release can offer include: 

• Keyword-rich content to rank highly on the all-important search engines
• Links from your keywords to strategic pages on your website.
• Company logo, graphics or even embedded video links to make full use of the social media aspect of the press release.
• RSS feeds so that when your company releases other news statements, the readers of the initial press release will automatically be updated. 

The video link example is an excellent method of improving your search engine visibility. Although viewed as mainly a website where users can upload personal videos, Youtube is now the third largest search engine - impressive for a mere video sharing site. Taking advantage of this new media, by uploading a company video and embedding it in your press release, is a sure-fire way to increase your own Google rankings. 

Where do I distribute my Press Release?

There are many outlets where you can submit your press release for distribution, some with better results than others. However, unless you’re familiar with meta tags and targeted industry keywords, you might lose the effectiveness of the release by not submitting correctly. A SEO writing service specializing in providing optimized press releases and web content should therefore be used, to ensure the maximum success for your company press release.

Priceless Writers VIP members save an average of 30% on search engine optimized press releases, unique web content, and more.