Sales copy letters are a hot commodity in the internet marketing and business world.  If you’ve ever clicked on a page containing a sales letter and you rolled your eyes, clicked off the page, or figured it was a scam - that sales letter was poorly written.  When you are operating an online business or if you’re in internet marketing, you have one disadvantage. 

You can not talk to the customer.  You have only one chance to make them see the benefits and greatness of your product or service.  Sales copy letters are the best way to have a conversation with your readers.  You can reach your customers in a few different ways with a great sales letter:

• Reaching readers or customers through their emotions is a very powerful selling technique!  People are emotional buyers, not logical.  For this reason, they need to be approached on an emotional level.
• Sales letters which target the desires of readers do a few different things.  They force the reader to think of the possibilities.  If they are in a certain financial situation but want to be in a better one, a great sales letter will invoke this desire and create interest.
• Without being pushy or overwhelming, a perfectly written sales letter can outline the benefits of the particular service or product in a way that the reader will appreciate.

What is the Proper Length of a Sales Copy Letter?

While there is no ’set’ length, there’s a small rule of thumb that can help you decide the length.  The higher the price of your product, the longer the copy needs to be.  If you are selling an informational product for several hundred dollars, you really need to let the readers know why they should invest this amount of money.  It’s very important that your sales copy letter is meaty enough to get the reader interested.  If this happens, they will keep reading and that is the goal. 

Most Important Elements of a Sales Letter:

Not every writer follows this rule, but including these things in your sales copy will really increase the performance:

• Include statistics - when readers are able to see numbers which actually tell a story in themselves, they relate better to the copy.  For instance, when writing a sales letter for a money-making product, you might include something like, “Did you know that 27% of people will become wealthy through their own hard work?”  Similarly, you could say, “73% of people will never make enough money to be considered wealthy.”
• Make sure you have an excellent headline - Your headline is quite possibly the most important part of your sales letter.  It has the responsibility of catching attention, creating interest and compelling the reader to keep reading.
• Be positive - Include positive phrases like, “Yes you can,” and “You can do this too.”  This gets the reader to think positively about the offered service or product as well.

These guidelines can really pump up the performance of your sales letter and this means more conversions and sales.  Whether you write it yourself or hire a killer sales copy writer, be sure these elements are present. 

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